This site provides services to the general public. The timeframe of this study is 16 months and with a set budget each month. The first stage was to audit the site first using Ahrefs and SERanking. The next stage was a manual audit and bring all the data together.
Get The Basics Right
At this stage there was no glaringly obvious technical issues thankfully. Except I could not get the https version to verify in google search console until July 19. The first job was to go though over 200 articles and apply best practice on page SEO. Of course best practice on page will be different for everyone, most people in SEO will argue what’s best, so I suggest go with what brings you results.
Also at this stage I started to add internal links to the site, there was already some internal links but it was inconsistent. Also the actual anchors made little sense in what they were actually linking to.
This is a snap of actual traffic back in June 2019, this is 7 days of data taken from Google search console.
As you can see there is more than 3 times the amount of impressions along with nearly 5 times as many click throughs. The traffic has gone up a staggering amount. This was down to just a few excellent posts that now rank number 1 for a multitude of keyword terms. The question is how to you get there and what do you do.
This is the google Analytics screen shot
Ahrefs screen shots for the same site